About | Carolyn Longden

The Alchemy of Colour

Hi, I'm Carolyn and I've spent over 30 years studying how the body relates to the colours that we wear, and people react to us when we wear them. It's a science and it's extremely fascinating. It is also extremely important.

First Impressions

We are being subconsciously judged by our appearance every single day., When you develop a relationship with friends, workmates, students, they slowly begin to trust you. What if that trust was immediate. What if your clothing said "Trust Me", I'm comfortable to be around, immediately. The rest is up to you to develop the relationship but what if the first impression was great! You break the initial barrier. That is what my system does. A system of clothing ourselves that don't just cover our body, but enhances it, magically energizing us. What would that magic do to the self-esteem of everyone.

Free for All

The very intuitive amongst us know this without knowing that they know it. They only wear colours, styles, patterns they resonate with.

What if we could make that magic available to everyone without them having to even "know" they are tapping in to it. What if we made clothing available to people that 'fitted' them, empowered them and was merchandised to them in such a way that once they have shopped the system they could purchase online confidently and increase their self esteem. They would never need throw out their clothes, because the garments are "working" for them.

Persona

In my 30 years of wardrobe analysis I've found every time that people have lots of clothing that is not actaully compatible with their "persona". Wrong colour, style, pattern etc. Garments are discarded without anyone really knowing why they did not "work". I explain this in a consultation.

With this knowledge garments never need to be thrown out until worn out. What would this do for the planet?

Sustainability

People actually throw out their clothes because

size change
inferior quality
incompatibility

The incompatibility with the 'persona' could be removed when people find their "style". We could make that available for free when customers shop at stores that understand their needs.